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Press Release

Greg Barlow Promoted to CEO of The Drive

By Press Release

NEW YORKJuly 25, 2019 — The Drive, one of the most influential automotive media and military news platforms, today announced that Greg Barlow has been promoted to CEO, effective today.

Mr. Barlow has more than fifteen years of digital media experience. He previously served as the CEO of Constructive Media, an online education and casual games platform with over 400 million global users. During his time at Constructive Media he significantly grew the user base, as well as revenue and overall profitability. Prior to Constructive Media, Greg served as the Chief Marketing Officer of Encyclopedia Britannica & Merriam-Webster, Director of Multimedia Sales at the Wall Street Journal and Director of Digital Sales at This Old House.

“Greg brings with him a unique skill set having worked across executive management, content production and monetization,” said The Drive Chairman Andrew Perlman. “I look forward to continuing to work with Greg to grow our global automotive media platform.”

“I am excited to lead our senior team of journalists, reviewers, producers and technologists as we expand our industry leading products and content offerings,” commented Barlow.

About The Drive

The Drive was launched in 2015, when Time Inc. leveraged its acquisition of /DRIVE, a popular YouTube channel featuring leading industry figures Chris HarrisMike Spinelli, and Alex Roy, to create a platform with a smart, feature-heavy approach to digital media. The Drive has earned accolades and support from advertisers such as Volvo, eBay Motors, Dodge, Jaguar, and Lexus. Among its editorial verticals is The War Zone, a powerful defense site run by Tyler Rogoway, who is among the military sector’s most influential voices. The War Zone’s singular analysis of breaking defense news, as well as its deep insider view of developing military technology, has made it an authority in the category.

Since being acquired by Flash Equity, The Drive has continued to grow its audience and expand its content offerings across video and written content.

About Flash Equity

Flash Equity is a principal investment firm dedicated to building a portfolio of growing, cash-flow positive, transformative online media brands. The Drive is its first acquisition. Flash Equity management team has extensive experience in the intersection of technology and media, as private investors and operators, and seeks to make long-term investments across the media landscape. Flash Equity is based in New York and has offices San Francisco and Los Angeles.

The Drive Appoints Greg Barlow as President

By Press Release

NEW YORKMay 20, 2019 The Drive, the largest independent automotive media and military news platform, today announced that Greg Barlow has joined the company as President.

Mr. Barlow has more than fifteen years of digital media experience. He previously served for over 5 years as the CEO of Constructive Media, an online education and casual games platform with over 400 million users globally. Under his leadership, the company significantly grew its user base as well as revenue and overall profitability. Prior to Constructive Media, Greg served as the Chief Marketing Officer of Encyclopedia Britannica & Merriam-Webster, Director of Multimedia Sales at The Wall Street Journal and Director of Digital Sales at This Old House.

“Greg brings with him a unique skill set having worked across executive management, content production and monetization,” said The Drive CEO and Flash Equity Co-Founder Andrew Perlman. “I look forward to working with him on growing both our user base and revenue as we continue to deliver leading edge content to our audience.”

“I am excited to join the team at The Drive. This is a unique opportunity to take a preeminent media brand in an exciting vertical and accelerate its growth across its digital properties,” commented Barlow.

Concurrent with this announcement, Mike Spinelli Executive Producer and founding team member at The Drive expanded his role with a promotion to include responsibilities as Content Director.

About The Drive

The Drive was launched in 2015, when Time Inc. leveraged its acquisition of /DRIVE, a popular YouTube channel featuring leading industry figures Chris HarrisMike Spinelli and Alex Roy to create a media platform with a smart, feature-heavy approach to digital media. The Drive has earned industry accolades and support from brands such as Volvo, eBay Motors, Dodge, Jaguar, and Lexus.

Among its editorial verticals is The War Zone, a powerful defense site run by Tyler Rogoway, who is among the military sector’s most influential voices. The War Zone’s singular analysis of breaking defense news, as well as its deep insider view of developing military technology, has made it a leading authority in the category.

Since being acquired by Flash Equity, The Drive has continued to grow its audience, expand its content offerings across video and written content.

About Flash Equity

Flash Equity LLC is a principal investment firm dedicated to building a portfolio of growing, cash-flow positive, transformative online media brands using a proprietary combination of operational, data and technology expertise. The Drive is its first acquisition. Flash Equity’s management team has extensive experience in the intersection of technology and media, as private investors and operators, and seeks to make long-term investments across the digital media landscape. Flash Equity is based in New York and has offices in San Francisco and Los Angeles.

The Drive Exceeds 7.7 Million Monthly Audience, an increase of 70% Year Over Year

By Press Release

Monthly audience reaches over 4.6 million unique visitors on The Drive and 3.1 million subscribers across YouTube and social media

NEW YORKApril 17, 2019 — The Drive, the largest independent automotive media brand in the United States, announced today that it now reaches an audience of greater than 7.7 million monthly. The Drive (www.thedrive.com) has attained 4.6 million unique U.S. viewers, according to March 2019 Comscore Media Metrix® ratings, and maintains over 3.1 million subscribers across its YouTube and social media properties.

The Drive was acquired in November 2019 by Flash Equity LLC, with a mission to empower its existing editorial and production teams and accelerate the delivery of compelling automotive and transportation content. As an independent media outlet, The Drive continues to develop strong relationships with its enthusiast reader base through authentic content and relevant brand-driven partnerships, resulting in significant audience expansion.

“We are experiencing a tremendous shift in the way audiences engage with digital content and brands overall,” said Andrew Perlman, Flash Equity Co-Founder and CEO of The Drive. “In an age of trust and relationships, the independent content creator holds the most captive, engaged audience. I am proud to announce our accelerated audience growth, largely driven by the content leadership of our editorial team lead by Mike Guy as Editor-in-Chief. With a commitment to further expansion of partner relationships and monetization of our growing audience, I am pleased to announce that Matthew Close has joined our team as SVP, Partnerships. In this role, Matthew will lead sponsorship and direct advertising for The Drive.”

Perlman added, “The Drive has grown its audience by creating a community where enthusiasts access content published by many of best journalists and content creators in our industry. Our collaborative approach allows us to harness the collective influence, diverse subject matter expertise, and faithful readers of our content creators, while providing a platform through which brand partners can reach hyper-targeted and scaled audiences. We have seen an enthusiastic response from partners since our acquisition and look forward to continuing to develop long-term sponsor and direct advertising relationships.”

About The Drive
The Drive was launched in 2015, when Time Inc. leveraged its acquisition of /DRIVE, a popular YouTube channel featuring leading industry figures Chris Harris, Mike Spinelli, and Alex Roy, to create a platform with a smart, feature-heavy approach to digital media. Editor-in-Chief Mike Guy has led The Drive since its founding, which has earned accolades and support from advertisers such as Volvo, eBay Motors, Dodge, Jaguar and Lexus.

Among its editorial verticals is The War Zone, a powerful defense site run by Tyler Rogoway, who is among the military sector’s most influential voices. The War Zone’s singular analysis of breaking defense news, as well as its deep insider view of developing military technology, has made it an authority in the category.

About Flash Equity
Flash Equity is a principal investment firm dedicated to building a portfolio of growing, cash-flow positive, transformative online media brands. The Drive is its first acquisition. Flash Equity management team has extensive experience in the intersection of technology and media, as private investors and operators, and seeks to make long-term investments across the media landscape. Flash Equity is based in New York and has offices San Francisco and Los Angeles.

The Drive Acquired by Flash Equity

By Press Release

Establishes the Largest Independent Automotive Media Brand

NEW YORKDec. 18, 2018 — The Drive has been acquired by Flash Equity LLC. Launched three years ago by Time Inc., The Drive, one of the most influential automotive media platforms, with this acquisition has become the largest independent automotive media brand in the United States.

“We’ve been dedicated readers of The Drive since day one,” says Flash Equity Co-Founder and CEO Andrew Perlman. “Our intention is to empower the existing editorial and production teams that have made The Drive into the fastest growing online automotive media property. The Drive’s value is its combination of a highly engaged reader base, compelling content, and the ability to attract valuable automotive brand-driven partnerships.”

Since its founding in 2015, The Drive continues to publish a wide range of automotive and transportation content including breaking news stories, reviews, incisive op-eds, and investigative features. With the advent of automotive and electric vehicle technology, The Drive sits at the front lines of an automotive industry facing a profound technological upheaval – the results of which stand to change individual human movement on scale not seen since the first car drove on American roads. Over the past year, The Drive has seen continued and steady growth in its organic audience, with more 23 million pageviews in the month of October, as well as 1.9 million YouTube subscribers and nearly 1 million Facebook followers at the end of 2018.

“Since we launched The Drive, we’ve watched the automotive industry contend with its most radical changes since it formed,” says Editor-in-Chief, Mike Guy. “The pace of technological change today—from electric vehicles to AI to autonomy—is changing the way humans move around today and for generations. There is more to cover, debate, and experience than ever before and we’re witnessing it up close.”

Executive Producer, Mike Spinelli added, “We will continue to grow The Drive‘s considerable online audience by developing new video content franchises and building on the existing success we are seeing across all platforms. The convergence of the auto and technology industry has set up a rapidly changing environment for car enthusiasts,” Spinelli says. “The Drive‘s unrivaled commitment to digital video will help viewers navigate the changes, and connect diverse communities with strong opinions.”

About The Drive

The Drive was launched in 2015, when Time Inc. leveraged its acquisition of /DRIVE, a popular YouTube channel featuring leading industry figures Chris HarrisMike Spinelli, and Alex Roy, to create a platform with a smart, feature-heavy approach to digital media. Editor-in-Chief Mike Guy has led The Drive since its founding, which has earned accolades and support from advertisers such as Volvo, eBay Motors, Dodge, Jaguar, and Lexus.

Among its editorial verticals is The War Zone, a powerful defense site run by Tyler Rogoway, who is among the military sector’s most influential voices. The War Zone’s singular analysis of breaking defense news, as well as its deep insider view of developing military technology, has made it an authority in the category.

With the Flash Equity acquisition, The Drive will continue to grow its audience and expand its multimedia portfolio with new videos series, podcasts, and ambitious event programming.

About Flash Equity

Flash Equity is a principal investment firm dedicated to building a portfolio of growing, cash-flow positive, transformative online media brands. The Drive is its first acquisition. Flash Equity management team has extensive experience in the intersection of technology and media, as private investors and operators, and seeks to make long-term investments across the media landscape. Flash Equity is based in New York and has offices San Francisco and Los Angeles.